Marketing

This course addresses fundamental aspects of sales, from the definition of basic concepts to advanced strategies for effective closing and customer loyalty. Modules include prospect identification, communication techniques, use of technological tools, sales ethics, and salesperson personal development. The course’s hands-on approach culminates in a capstone project where participants develop a personalized sales plan.
INDEX
Module 1: Marketing Fundamentals
1.1 Definition and Concept of Marketing
• Exploration of the key elements of marketing.
• Identification of market needs and desires.
1.2 Evolution of Marketing
• Summary of the historical evolution of marketing.
• Adaptation to changes in society and technology.
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Module 2: Importance of Marketing in the Business Environment
2.1 Company-Market Connection
• Exploration of the relationship between the company and its target market.
• Building a solid brand image.
2.2 Role of Marketing in Business Competition
• Differentiation of products and services.
• Generation of sales and business growth.
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Module 3: Practical Marketing Strategies
3.1 Identification of Target Markets
• Market segmentation and analysis.
• Identification of opportunities for the company.
3.2 Promotion and Effective Communication
• Development of promotion strategies.
• Use of communication tools to reach the public.
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Module 4: Digital and Technological Marketing
4.1 Strategies in the Digital Environment
• Importance of online marketing.
• Use of social networks and other digital platforms.
4.2 Technological Tools in Marketing
• Use of customer management systems (CRM).
• Integration of technologies to optimize marketing campaigns.
Module 5: Ethics in Marketing
5.1 Ethical Principles
• Promotion of ethical practices in marketing.
• Building a trustworthy reputation.
5.2 Social Impact of Marketing
• Ethical considerations in advertising campaigns.
• Positive contribution to society.
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Module 6: Final Project – Practical Application of Knowledge
• Development of a basic marketing plan.
• Application of learned strategies in a simulated business scenario.
This course provides a solid foundation in marketing, allowing participants to understand and apply key concepts to drive business success. The final project guarantees the practical application of the knowledge acquired.