Marketing

1- Introduction to Marketing:
• Definition and concept of marketing.
• Evolution of marketing over time.
• Importance of marketing in the business environment.
2- Market Research:
• Market research methods.
• Data collection and analysis.
• Application of results in decision making.
3- Market Segmentation:
• Identification and classification of market segments.
• Segmentation strategies.
• Creation of customer profiles.
4- Marketing Mix (4 P’s):
• Product: Development and management of products or services.
• Price: Pricing strategies.
• Plaza (Distribution): Distribution and logistics channels.
• Promotion: Communication and promotion strategies.
5- Digital Marketing:
• Online marketing strategies.
• SEO (Search Engine Optimization) and SEM (Search Engine Marketing).
• Social networks, content marketing and email marketing.
6- Brand Strategies:
• Development and management of brand identity.
• Construction and strengthening of brand reputation.
• Strategies for differentiation in the market.
7- Relationship Marketing and Customer Experience:
• Building lasting relationships with clients.
• Loyalty strategies.
• Continuous improvement of the customer experience.
8- International Marketing:
• Adaptation of marketing strategies to international markets.
• Cultural and legal considerations.
• Entry strategies to new markets.
9- Environmental and Social Marketing:
• Responsible marketing strategies.
• Sustainability and corporate social responsibility.
• Ethical considerations in marketing.
10- Evaluation and Analysis of Results:
• Key marketing metrics.
• Results analysis tools.
• Adjustments and improvements in strategies based on performance.